About


Why are presentations important?

Effective communication is one of the most important success factors in many areas of life, notably business and diplomacy.

However, preparing and delivering a well structured and convincing presentation is not always easy. In particular, cultural and educational differences between countries can render this process more complicated in an international environment.

Why am I well positioned to advise you?

Having spent the last 16 years based in Paris, I am particularly aware of the difficulties that can arise when someone with a French background is presenting to a group of Anglo Saxons. These can range from the choice of presentation structure to different ways of expressing the same idea, which can often be misconstrued.

During a banking career spanning more than 35 years, I have had a great deal of experience in delivering successful presentations around the globe - in the UK, Continental Europe, the USA, Latin America, the Middle East and Asia.

I have prepared, delivered and advised companies on presentations covering a wide variety of topics: assisting companies present their equity stories to institutional investors and their credit stories to rating agencies, marketing complex financial restructuring and funding proposals to companies, proposing investment strategies and products to financial investors, and delivering internal bank management presentations. I have presented to company CEOs, finance directors, management committees, boards of directors, and financial investors.

Most importantly, since working in France, I have developed an understanding of the differences in approach that French and Anglo Saxons adopt when analysing situations and presenting conclusions. I am therefore able to reconcile the two and can help adapt a French style presentation so that it will be well received by an Anglo Saxon audience.

How can I help?

I would now like to place my experience at your disposal and help you craft important presentations aimed at Anglo Saxon audiences.

Working together should be an enjoyable experience. My advice will always be constructive and positive. My approach will be tailored to each individual situation and take account of your particular needs. I will never impose myself unnecessarily. Ultimately, it is your presentation and you will remain in control of the process.

I would welcome the opportunity to help you produce and deliver a presentation that is clear and concise, that exceeds the expectations of your audience and delivers the results you wish to achieve.

Edward Archer

© Edward Archer 2016